Pepsi Brand Guidelines
As part of Pepsi’s first rebrand in 14 years, a comprehensive brand guidelines website was developed. Collaborating within a team of three designers, we created detailed guidelines to ensure consistency and impact across all touchpoints. This project demanded a deep understanding of Pepsi's vision and values, translating them into a cohesive visual language with global resonance.
The team worked closely to refine every aspect of the brand, from logo usage and color palettes to typography and packaging design. The new guidelines were designed to be versatile and adaptable, ensuring that every representation of the brand, whether in digital media, print, or physical products, maintained a consistent and impactful presence.
